New Collection
Assurance Wear
for crucial situations
The Reality
The way fires start — and spread — is changing.
Over 70% of fire-related deaths are caused by smoke inhalation, not burns.
In many emergencies, smoke spreads faster than flames, leaving people with few minutes to react.
Learn MoreWho are you protecting?
Protect your family
Because preparedness is an act of love.
Protect your guests
Because safety defines hospitality.
Protect your tenants
Because responsible buildings plan ahead.
Protect your employees
Because leadership means thinking forward.
Related products
The good news? Protection can be simple.
Your first line of protection in a fire.
Provides full head protection against toxic smoke and fumes, helping you breathe and move safely during evacuation.
This Fire Escape hood also protects your head and hair from heat exposure, while the clear visor maintains visibility, allowing you to navigate your way to safety.
A secondary layer of protection designed for emergency situations.
The fire escape towel can be used as a smoke barrier for breathing or to protect someone with you, such as a child or another occupant, while evacuating.
A compact signaling device designed to attract attention in emergency situations.
A simple but powerful tool to alert rescuers to your location if you become trapped or separated.
It can also be given to children or other occupants to help them signal for help and attract attention in an emergency.
- Fire Escape Hood
- Towel Mask
- Signal Whistle
We believe safety should feel natural, not overwhelming.
Most safety systems weren’t designed for how people actually respond.
We’re changing that.
