During a fire, people don’t stop to think, they react.
Studies in emergency behavior show that under panic, individuals rely on visibility, habit, and proximity rather than complex decision-making. This makes the placement of fire escape kits just as important as the protection they provide.
1. Near Main Exits
Most people instinctively move toward familiar exits such as front doors or stairwells.
Placing a fire escape kit within arm’s reach of the primary exit ensures it is seen and used at the exact moment evacuation begins.
Ideal spots:
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Beside apartment or hotel room doors
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Along evacuation corridors
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Near stairwell entrances
2. At Eye Level for Instant Visibility
In emergencies, the brain searches quickly for clear visual cues.
Kits hidden inside drawers or placed too high or low are often missed.
Eye-level placement reduces reaction time and improves the chance of immediate use.
3. Close to Bedrooms at Night
Many residential fires happen during sleeping hours, when smoke exposure risk is highest and reaction time is slowest.
Keeping a compact fire escape kit inside or just outside the bedroom allows fast protection before evacuation.
4. In Shared Living Areas
Safety should protect everyone, not just one person.
Positioning kits in living rooms, entrances, or shared corridors allows families, guests, and visitors to access protection simultaneously.
Designed Around Human Instinct
Traditional safety equipment is often hidden or complicated.
Effective fire safety should be simple, visible, and immediately accessible — aligned with how people truly behave in emergencies.
INSTINKT fire escape kits are designed to meet that reality,
turning instinct into action when every second matters.